ETCH / PRICING SYSTEM
Pick one workspace for direction, client memory, production, and review. Inspect the pricing contract, then start checkout as a workspace admin.
PLANS / MONTHLY · QUARTERLY · 6-MONTH
Every plan is one workspace. Self-serve checkout is open for workspace admins. Members cannot change workspace billing.
Explore Etch with BYOK for hosted chat.
$0Free plan
Up to 5 seatsBYOK chat only
Developer access1,000 external-agent requests through Etch CLI + MCP / UTC month
Plan includes
Free does not include Etch-managed AI.
Get EtchIndependent creatives + small teams
$20/month
Up to 5 seats · one workspaceDirection and making for one small team.
Included
Creative production teams
$100/month
Unlimited seats · one workspaceShared review and production handoffs.
Included
Multi-client studios
$200/month
Unlimited seats · one workspaceMultiple clients moving in parallel.
Included
Organizations + custom operations
Custom
Custom plan scope · one workspaceCustom security, policy, or deployment.
Included
Monthly prices are USD from Pricing Contract v2. Quarterly is 10% off three months; 6-month is 15% off six months. There is no yearly self-serve price. Taxes may apply. Checkout is hosted by Stripe; this page does not collect card details. After the 10-day trial the first charge is the selected prepaid period. Included managed-AI allowance stays the monthly size and issues once per calendar month of the term. External-agent requests through Etch CLI and Etch MCP use a separate UTC-month meter; normal in-app activity and local-only MCP calls do not. Eligible cancellation offers are described in the FAQ. Enterprise terms are sales-led.
AI USAGE / CLEAR CONTROL
Use Etch-managed AI without setting up provider accounts, or connect approved keys when you want provider-direct billing. Members see a simple percentage remaining and reset date. Workspace admins decide how much extra spend, if any, is allowed each month.
The Usage tab shows the workspace allowance as a percentage with its next reset date.
A workspace admin sets a monthly extra-spend limit. $0 keeps extra spend off.
Managed AI uses the workspace allowance. BYOK is billed by your provider, and local models do not use it.
Only workspace admins can change the plan, payment method, invoices, auto-reload, or monthly extra-spend limit.
Members can monitor remaining usage without seeing model rates, per-call costs, payment configuration, or receipt ledgers.
Model availability remains searchable without customer price columns.
PRICING / DETAILS
Etch runs on macOS 11 and later on Apple Silicon and Intel Macs through the universal build, and on Windows 10 1809 and later on x64. The Windows installer fetches the Microsoft Edge WebView2 runtime when the machine does not already have it. Every plan is the same app on both. Linux is next.
Self-serve checkout is open for workspace admins. Paid Pro, Studio, and Studio+ start a 10-day trial at Stripe Checkout. You pay $0 today; unless you cancel, Stripe charges the full selected prepaid period (monthly, quarterly, or 6-month) on day 10 and the subscription renews at that interval until cancelled. Members cannot change workspace billing.
Yes, for paid plans. Pro, Studio, and Studio+ start with a 10-day trial that requires a payment method. Free never needs a card. Members cannot change workspace billing.
Yes. Workspace admins choose monthly, quarterly (10% off three months), or 6-month (15% off six months) at Stripe-hosted checkout. There is no yearly self-serve price. After the 10-day card-required trial, the first charge is the full selected prepaid period. The recurring managed-AI allowance stays the same monthly size and resets once per calendar month of the term.
Studio includes 5x more usage than Pro. Studio+ includes 10-20x more usage than Pro. Prepaid quarterly and 6-month terms still issue that monthly allowance once per calendar month of the term. The workspace Usage tab shows the percentage remaining and the next reset date without exposing per-call or per-model prices.
No. Free supports up to 5 seats and does not include Etch-managed image or video generation. Personal BYOK covers hosted chat; making frames needs a paid plan.
Yes for hosted chat. Personal and approved workspace BYOK text routes remain optional and do not consume the managed allowance. Image and video generation is Etch-managed on paid plans; it is not a BYOK path.
This separate meter applies only when external agents connect through Etch CLI or Etch MCP. Each workspace receives its plan's included external-agent requests for each UTC calendar month. It does not measure normal in-app workspace activity or local-only MCP calls.
Authenticated requests from external agents using Etch CLI or Etch MCP count after workspace membership and attribution succeed. Normal Etch app activity, non-member attempts, and local-only MCP calls do not.
No. The CLI and MCP request quota is separate from Etch-managed AI billing. Purchased extra capacity applies only to managed AI, and BYOK changes who pays the model provider; neither adds CLI or MCP requests.
Only a workspace admin can set a monthly extra-spend limit, including $0 to keep extra spend off. When enabled, purchased extra capacity can continue managed AI up to that monthly limit. Hosted chat can switch to approved BYOK, or the workspace can wait for the next allowance reset. Members can view usage but cannot change billing.
No. Members see the managed AI percentage remaining and the next reset date. Workspace admins control the plan, payment details, invoices, auto-reload, and monthly extra-spend limit.
Eligible Studio members may be offered three months at $33 per month, and eligible Studio+ members may be offered three months at $67 per month. You can accept the offer or continue to cancellation. Pro does not receive this retention offer.
Enterprise is sales-led and priced around the organization. Contact the Etch team to discuss scope, deployment, security, and commercial terms.
