Check access
A finished social campaign frame carrying one visual direction
SOLUTIONS / 03ONE PIPELINE

ETCH / WHO RUNS THE ROW

Same seven stages.
Different hands.

An in-house team, an agency, and a crew on a shoot day are running the same pipeline. What changes is which stations they live in — and who the client in the Brain turns out to be.

A finished fashion campaign frame held to one visual direction
01 / 03SAME SEVEN STAGES
  1. 01Explore
  2. 02Chatlives here
  3. 03Whiteboard
  4. 04Shotlist
  5. 05Lookslives here
  6. 06Assetslives here
  7. 07Plannerlives here

In-house creative

One brand, the same row every week.

The channel is the client, and it stays in the Brain while the team runs the seven.

See the row, run this way
A tactile campaign still life holding one client's visual memory
02 / 03SAME SEVEN STAGES
  1. 01Explorelives here
  2. 02Chatlives here
  3. 03Whiteboard
  4. 04Shotlist
  5. 05Lookslives here
  6. 06Assetslives here
  7. 07Planner

Creative agencies

One row per client. One Brain each.

Five clients are five separate runs of the same seven stages, not one flattened prompt library.

See the row, run this way
A finished coastal campaign image carrying direction into the field
03 / 03SAME SEVEN STAGES
  1. 01Explore
  2. 02Chat
  3. 03Whiteboardlives here
  4. 04Shotlistlives here
  5. 05Looks
  6. 06Assetslives here
  7. 07Plannerlives here

Field production

The shoot is stage four, not a different app.

The day gets planned, shot, culled, and scheduled inside the same project as the idea.

See the row, run this way

ONE PERSON COUNTS AS A TEAM

Most of these rows are run by one or two people.

The seven stages are the process whether or not there is a crew on them. Etch holds the shape so a solo operator does not have to keep it in their head — and so it is already there on the day someone else joins the job.

START WITH THE WORK YOU ALREADY DO

Start with
one client.

Get Etch