01 / 03BRAND / DIRECTION / REVIEW
In-house creative
The brand memory lives beside the work.
Keep brand decisions beside the daily work.
See the workflowSOLUTIONS / 03FIELD ↔ STUDIO
ETCH / CONNECTED TEAMS
Keep client context
with the work.
Etch carries it between teams and locations.
02 / 03CLIENT / CONTEXT / DELIVERY
Creative agencies
Every client gets a Brain of its own.
Give each client a separate memory for direction and review.
See the workflow
03 / 03SHOTLIST / FIELD / HANDOFF
Field production
The set and the studio stay in the same thread.
Carry the shot plan out. Bring review back.
See the workflow