OUTSIDE THE ROW / BRAIN
The client stays in the room.
One Brain per client. Every stage reads it, and none of them is it.
- Source
- Look 07 / selected
- Result
- Available to the Look
One client's voice, rules, and approvals resolving into the stage that asked for them
THE ROLE
The Brain is not a step. It is what the seven stages read, so nobody re-explains the client to the work.
WHAT IT DOES
How it works.
HOLD
Name the client once.
Voice, look, rules, documents, the references that landed and the directions that got killed. The profile starts from the client's own public presence; the team adds the rest as the job runs.
One Brain per client or talent, kept separate.READ
Every stage opens with it.
Chat drafts against it. Looks compiles it into the frame. Shotlist and Planner inherit the same rules, which is why the caption and the frame agree without anyone checking.
Read by all seven, Explore through Planner.KEEP
A new teammate opens it instead of asking.
An editor joining in week three reads the Brain rather than getting a voice-note recap, and the next project for the same client starts with the client already known.
The context survives the handoff.
KEY FACTS
Where it sits
- SCOPE
- One client or talent per Brain, kept apart
- MATERIAL
- Voice, rules, documents, references, approvals
- READ BY
- All seven stages, and the guests you invite
COMPOUNDING CONTEXT
Stop re-briefing the client.
The row runs the job. The Brain remembers whose job it is.
Get Etch