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PRODUCT / 05 SYSTEMSCONTEXT / ACTIVE

ETCH / THE CONNECTED STUDIO

One studio. One living context.

The brief stays attached from direction through delivery.

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01 / DIRECTION02 / BRAIN03 / CANVAS04 / COLLABORATION05 / MODEL CONTROLS

Watch context move through Etch.

  1. 01DirectionRoutes the brief
  2. 02BrainHolds the memory
  3. 03CanvasMakes the work
  4. 04Auto ResearchFinds new signals
Two fashion campaign models shaping one shared visual direction in a flash-lit set
34.0522 N / 118.2437 WBRIEF / REFERENCES / ROUTE
01

Creative Director

The brief becomes a route.

Chat sees the references and builds the plan beside the work.

BRIEF / REFERENCES / ROUTE
A curated campaign still life carrying the same green signal through materials and references
MEM 0421 / CLIENT 01CLIENT / MEMORY / DECISION
02

Client Brain

The client stays remembered.

Facts, references, and feedback stay inside one client Brain.

CLIENT / MEMORY / DECISION
Two campaign models carrying the same green direction into a coastal production frame
UNIT 03 / FRAME 06LOOK / BOARD / SET
03

Production Canvas

The route becomes the work.

Production and review stay tied to the brief that shaped them.

LOOK / BOARD / SET
  1. 01Creative Director
  2. 02Client Brain
  3. 03Production Canvas
Three campaign collaborators passing one visual signal through a shared frame

04 / COLLABORATION

Set and studio
share the thread.

Sync the project when the team needs it.

Explore collaboration

05 / MODEL CONTROLS

Your whole studio. Connected to AI.

Each supported route stays attached to the same project context.

CLIENT CONTEXTCONNECTED

04 WORKSPACE SURFACES / 05 SHOWN ROUTES

ILLUSTRATIVE CONNECTION MAP

ETCH WORKSPACEProject context
04 / SURFACES
DIRDirectionPlans the work
BRNBrainSupplies memory
CNVCanvasMakes + reviews
RSRAuto ResearchFinds + compares
ETCH / CONTEXT COREOne source of truth.
BRIEFLOCKEDMEMORY184LOOK07REVIEWOPEN
ETCHCLIENT 01 / PROJECT 014

Each shown workspace surface shares the same project context.

SUPPORTED AI ROUTESSelected route
05 / SHOWN
SELECTED ROUTECONTEXT PATH / 01
LOCAL / NODE LEVEL

ComfyUI

Local node-graph control, shown beside the same project context.

DIRECTIONBRAINCANVASAUTO RESEARCHCOMFYUI
CONTEXT
184 DECISIONS
CONTROL
NODE LEVEL
RETURN
RETURNED TO PROJECT
OUTPUT RETURNEDPROJECT 014
A flash-lit fashion campaign variation with the green visual signal held between two models
CONTEXT INTACTREADY FOR REVIEW

ETCH / GET STARTED

A studio for
people who direct.

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