ETCH FOR FIELD PRODUCTION
The shoot is stage four, not a different app.
The day gets planned, shot, culled, and scheduled inside the same project as the idea.
Get EtchTHE PROBLEM
The shot list is in a doc, the references are on a phone, the selects are on a card. By the wrap the decisions are in a group chat.
THE SAME SEVEN
The same pipeline, run through a shoot
BEFORE
The list is already the Look.
A Look can draft the Shotlist, and a reference seeded in Explore becomes the shot the A-roll has to match. Nobody retypes the plan into a second document.
ON THE DAY
On-set mode, on a phone.
The list is worked on the day it was written for, in order, with the timings that were planned. A call sheet comes out of the same place if there is a crew.
AFTER
The card lands in the job.
Takes, stills, and renders sit in one library with versions stacked. Review and delivery happen there, so nothing is exported to a folder and lost.
ON THE ROW
Four of the seven this team lives in
03 / WHITEBOARD
Decide what is in
The wall settles the series before the day is booked.04 / SHOTLIST
Plan and run the day
Order it, time it, work it on set.06 / ASSETS
Cull and review
Versions stack; the client marks the selects.07 / PLANNER
Give it a date
The day that was shot becomes the day it goes out.
WORTH THEIR OWN PAGE
What this team leans on hardest.
GET STARTED
The shoot stays on the row.
What was decided on set is still attached to the piece it was decided for.