ETCH FOR IN-HOUSE TEAMS
One brand, the same row every week.
The channel is the client. It stays in the Brain while the team runs the seven stages.
Get EtchETCH / ETCHILLUSTRATIVE VIEW
CLIENT 01 / LOOK
Ink, paper, and one blue signal.- Source
- Look 07 / selected
- Result
- Available to the Look
THE PROBLEM
The brand lives in people's heads and in last quarter's deck, so every new hire rebuilds the process before they make anything.
THE SAME SEVEN
The same pipeline, run by an in-house team
THE BRAIN
The brand is the client.
Voice, look, rules, the documents, and what already performed sit in one Brain. Chat and Looks read it, so the work is on brand before anyone reviews it for brand.
THE ROW
The process is not re-invented weekly.
Explore, Chat, Whiteboard, Shotlist, Looks, Assets, Planner. The same seven every cycle means the answer to "where is that" is a tab, not a person.
THE TEAM
One or five people, same row.
Most rows are run by one or two people. The stages are the process either way — the shape does not need a crew to work, it just makes room for one.
ON THE ROW
Four of the seven this team lives in
02 / CHAT
Set this week's direction
The thread already reads the brand's Brain.05 / LOOKS
Make the frames
Every render lands in this project's Assets.06 / ASSETS
Cull and hand round
Versions stack; the team marks the selects.07 / PLANNER
Put it in the feed
The caption sits beside the frame it describes.
WORTH THEIR OWN PAGE
What this team leans on hardest.
GET STARTED
The brand knowledge sits where the work happens.
Not in a deck somebody has to find first.